#102: Why Communicating What We Do Is So Hard

#102: Why Communicating What We Do Is So Hard

The most important part of your business is having a really great produce or service – providing value to people. The second most important part is communicating that. It sounds so simple! Yet people struggle with this all the time. And I really mean ALL THE TIME. I...
#101: Brand Guidelines – What should those include?

#101: Brand Guidelines – What should those include?

Let me tell you, I have seen some incredible brand guidelines in my life and some astonishingly awful ones. Before you even begin having someone develop your brand guidelines, you need to be very clear on what you mean (and what you want.)   STYLE GUIDE Are you...
#100: What does “brand building” mean?

#100: What does “brand building” mean?

The phrase or expression “brand building” is something you might hear a lot. And just like the term “brand,” people are using it to describe many different activities and processes. A company, for example, might feel like the event they are putting on is very “brand...